Shot on HVX, Final Cut
If you listen, the end graphic has the sound of a seatbelt sign coming on in an airplane. I thought it was pretty clever, but apparently Southwest Airlines uses that as their “sogo”. I don’t know how you can own the sound that a seatbelt sign makes, but rather than picking a fight, in the broacast version we put the doors of an elevator opening. An elevator opening, that doesn’t even make sense, thanks Southwest.